AVANT

Role: Email Content Specialist

Goals: 

  • Develop an end-to-end email marketing strategy focused on key lifecycle stages: Voice of Customer, Win-Back, Abandon Cart, and Cross-Sell.
  • Facilitate digital rebrand of all assets and create 100+ email templates in Braze.

Results:

  • Designed and launched cross-sell campaigns targeted to credit card customers, resulting in $89M in issued loans.
  • Redesigned refinance campaigns, resulting in $43.9M in refinanced loans.
  • Designed new touchpoints for abandoned cart campaigns, resulting in a 12% conversion rate for credit card and 9% for personal loans.

EMAIL MARKETING CAMPAIGNS

Abandon loan email campaign
Leveraged Figma to design modular email templates and Braze to build automated, behavior based email journeys.
One of the most successful initiatives was a multi-touch lifecycle campaign that guided customers through the loan application funnel. Based on where users dropped off, such as viewing the loan contract without submitting it, customers were enrolled in a tailored journey and received up to five follow-up emails, spaced 3-7 days apart, encouraging them to return and complete their application. Each message was contextually relevant to their last completed step, improving engagement and completion rates.
This approach increased return-to-application engagement and contributed to a 10% increase in application completion rates.
Marketing Email examples at Avant

DIGITAL REBRAND

Led the redesign of 100+ email templates as part of a broader digital rebrand, operationalizing the new brand guidelines into a flexible email design system, featured above, that could scale across teams and campaigns.
Developed a scalable email design system in Figma with dynamic, reusable components, such as flexible header variations, designed for rapid customization across diverse marketing campaigns.
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