Hi! My name is Mausmi (pronounced Mose-me).

I have a B.S. in psychology and over five years of experience working in digital marketing and marketing operations. My background sits at the intersection of strategy, systems, and storytelling, where creative marketing ideas meet the operational frameworks that make them scalable. I specialize in building the infrastructure behind effective marketing, from performance reporting and dashboards to campaign processes and cross-team collaboration.

My psychology background shapes how I think about customer behavior, helping me translate data into insights that improve how brands connect with their audiences.

Over the course of my career, I’ve developed a strong passion for crafting thoughtful marketing experiences while also strengthening the operational systems that support them. What started as a small portion of my role in email marketing evolved into a deeper interest in how campaigns are built, measured, and optimized behind the scenes.

Today, I enjoy designing processes that enable teams to execute campaigns more efficiently, improving visibility into marketing performance, and ensuring that great ideas translate into measurable impact.