Avant

EMAIL CONTENT SPECIALIST

I served as the Email Content Specialist at Avant for two years. I leveraged Figma, HTML/CSS, and Braze to build email marketing campaigns during a full-scale rebrand. During my last 6 months at Avant I served as the interim Email Marketing Manager where I collaborated with cross-functional teams to ideate new campaigns, write email project briefs, and launch campaigns. 

NOTABLE ACHIEVEMENTS

  • Designed and launched cross-sell campaigns targeted to Credit Card customers. Resulting in $89M or 16.5K issued loans.
  • Redesigned refinance campaign. Resulting in $43.9M or 6.6K refinanced loans in FY'22.
  • Designed new touchpoints for abandoned cart campaigns. Resulting in 12% conversion rate for Credit Card and 9% for personal loans.

REBRAND

EMAIL MARKETING CAMPAIGNS

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