Menu
ASSISTANT DIRECTOR, ALUMNI RELATIONS
I Served as the Assistant Director of Alumni Relations for 3 years at GCSU. I led all operations, administration, program, and budget activities for an alumni association with 70,000 members. At the start of the pandemic I launched #GCUnited, the university’s most successful online engagement initiative, in collaboration with the Milledgeville Chamber of Commerce.
Planned, edited, and deployed monthly eNewsletter email to 30k+ alumni.
Planned, edited, and deployed monthly eNewsletter email to 30k+ alumni.
Updated email template in Blackbaud NetCommunity with HTML/CSS to improve design & user experience.
Led a cross-functional team of 5 communications professionals to plan content of emails every month.
Increased email click-to-open rates by 7%
SOCIAL MEDIA MARKETING
Led the social media marketing team to grow digital presence with innovative and engaging content.
Leveraged Later.com to schedule content months in advance.
Created and scheduled original content for Instagram, Facebook, and YouTube.
Organized and managed multiple sources of content from departments across the university to promote partnerships
Increased followers across channels 10%.
Increased engagement (comments, likes, and shares) 17%.
Led a cross-functional team of 5 individuals to develop the campaign and theme for a new virtual engagement strategy during COVID-19 lockdown.
Leveraged Instagram, Facebook, and YouTube to promote a sense of togetherness during a challenging time.
Worked under a tight deadline to source, script, advertise, and launch 5 livestreams within 5 days of ideation.
12% increase in social media engagement within first 3 months.
Collaborated with the entire university and Chamber of Commerce to deliver 50+ livestreams and webinars in 3 months.
Led the full project management lifecycle for a new online business directory.
Marketed the database as an exclusive alumni benefit via emails and targeted social media outreach.
Leveraged Squarespace to design an online directory to showcase alumni-owned businesses.
Conducted livestreams and webinars, about business best practices, for registered users.
Recruited 100 alumni business owners to list their services within 6 months.
Served on a cross-functional team with fellow department heads to plan and execute the annual Women’s Leadership Conference.
Designed and executed emails, an online registration page and a landing page for the event.
Collaborated with the communications team, university leadership, and faculty to promote the event.
Led Change Management in 2021 as we implemented a new software to execute the conference virtually.
100 conference attendees in 2020 (pre-covid).
150 conference attendees in 2021 (virtual sessions).
